Monday, July 26, 2010

LifeSpan Development

The company/ministry I work for has a comprehensive, intentional plan of spiritual development. Here is a video that gives you a little glimpse into what that is all about.


LifeSpan By LifeWay from BiblicalSolutionsFor on Vimeo.

3 comments:

Michael said...

Cool ad until...

"LifeSpan - transforming people from birth to heaven."

The transforming power of the Gospel, or LifeSpan?

Sounds like a supernatural work, not a work of curricula. Someone in marketing should be flogged. But I'm probably just nit picky and cynical. :)

pturner63 said...

I think you are both cynical and nit picky and thanks for raising the issue. The edits took out the clarity of the gospel being transforming, not the curricula. Now go back to regularly scheduled programming at your table at the Hermitage Panera. ;-)

Michael said...

Hermitage Starbucks today, smarty pants. Free WiFi and no glares from the lunch crowd. BTW, I'm glad you get me without getting offended. :)

I have no doubt about the gospel focus of Lifeway and LifeSpan, I just think it's an unnecessarily ballsy tagline at the end. My unsolicited advice to marketing:

Change "transforming people from birth to heaven" to
"Discipleship for people from birth to heaven" or
"Life mentoring for people from birth to heaven" or, my favorite,
"Life-long discipleship from birth to heaven"

Love you and LifeWay (in that order.)